Mass & Communication: Mass communication is the communication of information from a person, small group of people, or an organization to a large group of heterogeneous and anonymous people. Common communication channels in mass communication include television, radio, social media, and print media.

Career Opportunities in Mass Communication

• Journalism: This field encompasses work at print and online publication. As a journalist, one can work in media outlets such as newspapers, magazines, blogs etc. as reporters, columnist, editors, etc.
• Advertising: Careers in advertising includes working on both the creative side as well as the business side. Professionals on the creative side focus on the development and production of advertising campaigns for print, online and broadcast distribution. On the business side, career opportunities exist with agencies and media outlets.
• Public Relations: They are the people who represent their organization in front of the public. They can work within an organization or work as a freelancer, representing various firms/ clients. Their task is to bring the organization’s accomplishment before the public through newspapers and television.
• Media Planner: The advertising firm prepares the advertisement but the task of putting it in the different kind of Media (print, radio, television) is handled by Media Planner. Media planner has to understand the target audience the advertiser is trying to reach. Media Planner books advertising space with the media owners and also decides the timings of advertisements.
• Event Manager: Event Management firms are growing day by day. A Mass Communication Graduate can work for an Event Management Company as an Event Manager or set up his own firm handling events. It’s a high paying Industry and is growing day by day.
• Broadcasting and Production: A Mass Communication Graduate can also get into production line. Film making/TV Producer/Editor/Camera Person/Screen writer/Art Director are jobs which are also performed by students of Mass Communication. Offbeat careers like Radio Jockey & Video Jockey are also open to Mass Communication degree holders.

• Good in language and vocabulary
• Updated with current affairs
• Efficient in meeting deadlines
• Quick in responding to happenings
• Keen interest for news

Mass communication as a career is very promising in India and beyond. The profession provides variety and immense scope for the talented. The media in India is growing with options in print, online media, electronic media, technical writing, publishing industry etc. To start with the timings are erratic and the money might not be very good initially.