Public Relations: Public relations officers use a wide range of media to build and sustain a good image for a company, organization or brand through planned publicity campaigns and PR activity.
Career Opportunities in Public Relations
|Pathway 1||Pathway 2|
|Stream||Clear Class XII in Any Stream||Clear Class XII in Commerce Stream|
|Bachelors||Pursue Bachelors in Journalism/Mass Communication /BA Hon. (English/Mass Communication) for 3 years||Graduation in Any Stream|
|Masters||Pursue Masters in Journalism and Mass Communication for 2 years||Pursue Diploma/ Masters in Mass communication/Journalism for 1- 2 years|
The demand for candidates with good communication skills is high in all industries. For instance, these days, even while hiring for technical jobs such as software programming, HR managers of companies look for people with excellent communication skills. If you have good public speaking skills, it is only an added advantage for you.
In India, moreover, the supply of good English speaking professionals is always a little lower than the demand. However, the standards have improved majorly over past few years and even students from government schools can speak good English today. Thus, the competition is high.
The pay package for a beginner in PR can vary from Rs. 15,000 and above depending on the skill set and education. If you are joining a corporate company as Personal Secretary to CEO, you may earn anywhere in between Rs. 2 lacs to 3 lacs per annum for your first job. If you are joining an advertising and marketing company as a communications professional, you may earn about 2.5 lacs and above as a fresher.