Career Consultancy Services

  • Writer, Editor, Copywriter: Copywriters can write more creative text, like ad jingles, taglines, and other creative copy, or more research-based copy, like a job description on a website. Copywriters work with editors to determine tone and brainstorm ideas, and may work with a designer or art director for advertising.

Career Opportunities in Writing, Editing, Copywriting

  • Editorial assistants: With an attention to detail and flair of writing and verbal skills, a person can do well in this filed. Work of an editorial assistant comprises of writing and editing copy, proofreading and checking the accuracy of the article. Editorial assistants take on increasing editorial responsibilities compared to others in the company starting from handling overflow from the copy desk, to assisting editors and reporters.
  • Writer/reporter: While reporters report in public, writers do their work in private. A reporter has to be someone who knows how to attract attention of the audience in a public place within a short period of time. Reporters engage in the direct communication with the public and gather their information. Reporters are often constrained by time and words whereas writers have no constrained to let their imagination flow.
  • Copyeditors: The job of a copy editor is to present information without any mistake. They correct punctuations, grammatical mistakes, spelling so on and so forth. Copy editors work in organizations such as advertising agency, magazines, newspaper and websites.
  • Executive & senior writers: Executive editors and senior editors typically set editorial policy, write opinion pieces, and manage teams of editors. As with all types of editing, the foundation is writing, even most executive editors got started in writing. They oversee the content and intervene to enforce quality standards and style rules when necessary. They also plan budgets, set deadlines, and watch market trends.
  • Managing editor: Managing director oversee the entire process from scratch and wear several hats. They assign work to the staff. They put forth their idea to the other team members who can then execute his/her vision. The managing director reports directly to the Editor in chief.
Pathway

  Pathway 1 Pathway 2
Stream Clear Class XII in Any Stream Clear Class XII in Commerce Stream
Bachelors Pursue Bachelors in Journalism/Mass Communication /BA Hon. (English/Mass Communication) for 3 years Pursue working as

An Editor/ Writer / Copywriter

Masters Pursue Masters in Journalism and Mass Communication for 2 years

Skill Required
  • Prepare writing material for publication
  • Develop idea and concept to cater to the needs of the clients
  • Check for right language and correct grammar
  • Write articles, stories, slogans, one liners, tag lines, etc.
  • Collect information from standard sources
  • Give equal importance to art and imagery to captivate the viewers
  • Promote the ideals of an organization through words and writings
Demand

Most companies have an online presence now. They need someone to write website copy, blog posts, articles, and social media responses. They need someone to write sales pages, email marketing campaigns, and banner ads to promote their products. They need someone to write lead generation campaigns, so they can add to their customer database. They need someone to write special reports and “white papers.” And that’s just online.